In my research endeavors, practical applications and commercial activities, I have come across many forms of marketing which all have their individual jargon, lingo and paradigms. However, nothing intrigues me… Read more »
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I came across a rather interesting article in the Australian Financial Review within the Information Handout which detailed a case study and findings on how individuals are reducing the voice… Read more »
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I often ask myself these days, and as a matter of fact its quite a lingering thought of mine, on the effectiveness of word of mouth in the marketing domain…. Read more »
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Ive just started reading Marshal Cohens book, titled Buy Me: New Ways To Get Customers To Choose Your Product And Ignore The Rest and so far, its been an invaluable… Read more »
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One of my favourite authors in the media commentary space, Neil Shoebridge, writes an excellent article in the BRW titled “where ads turn social” that purports two sides of the… Read more »
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In an era of continuous technological change and disruption, the traditional face to face meeting model of the 19th century becomes archaic when compared to the potential benefits realised through… Read more »
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We all know that one of the most utilized, mainstream marketing initiatives to mass promote a range of products, information or services are conventions and exhibitions. The exposure and flow-on… Read more »
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Understandably, innovation improves the productivity of existing work processes by increasing specialization, redesigning processes, and/or investing in new equipment. This enriches society as a whole in the long run –… Read more »
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With all the hype in the media recently about illegal downloading through peer to peer networks, it often emerges that the solution to the problem might very well lie in… Read more »
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