The Persona Is Not The Person: Online Identity, The Ten Faces Of Innovation, And A Portfolio Theory Of Voice
In 2011 the first thing I published here was fiction, titled Read Between The Lines. Fifteen years on, this is what that instruction meant. On IDEO’s ten innovation personas, the devil’s advocate, and why a declared persona is the opposite of an impersonation – plus why four named analytical voices function like a diversified book rather than a concentrated position.
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