George Bernard Shaw in Pygmalion asserted “the single biggest problem in communication is the illusion that it has taken place”. Remember, many of language’s greatest and most subtle powers are invisible to those… Read more »
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After much retrospect, thinking and insight – I thought it would be relevant to launch thealphaswarmer throwback series. These comprise of articles, writings and various other literature that was previously… Read more »
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Ive just started reading Marshal Cohens book, titled Buy Me: New Ways To Get Customers To Choose Your Product And Ignore The Rest and so far, its been an invaluable… Read more »
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