We all know that one of the most utilized, mainstream marketing initiatives to mass promote a range of products, information or services are conventions and exhibitions. The exposure and flow-on… Read more »
Estimated word count: 645 words
Understandably, innovation improves the productivity of existing work processes by increasing specialization, redesigning processes, and/or investing in new equipment. This enriches society as a whole in the long run –… Read more »
Estimated word count: 651 words
With all the hype in the media recently about illegal downloading through peer to peer networks, it often emerges that the solution to the problem might very well lie in… Read more »
Estimated word count: 1003 words
The lack of a universal payback and audience tracking metric is strangling the rollout of digital media in Australia. Industry professionals are yearning for a controlled and guided initiative to… Read more »
Estimated word count: 850 words